How To Convert Clicks Into Customers Using Landing Pages
The first step after any potential customer visits your page is being able to turn those views and visits to customers walking through your doors. Landing pages are the best way to make this happen and work to complement your lead generation efforts.
What’s a landing page?
A landing page is a web page that has regions for a visitor to fill in their information through a lead-capture or conversion form, asking for details such as name, email, and phone number. You can build and customize landing pages for each group you’re directing to the page that are structured for the offer, trial, demo, or whatever you may be promoting.
Landing pages allow for direct targeting of your audience, and the potential to convert more of your visitors into real leads.
Why does your business need a landing page? Let us break down the top reasons why landing pages can be so beneficial for your business:
Generate leads — We’ve mentioned this already, but it’s easily the biggest benefit of a landing page, and you can see instant results. Rather than sending visitors to your home page from an advertisement, email, newsletter, you can capture many more leads by sending them directly to a landing page where they can put in their information and redeem the offer. Additionally, you can track where people are coming from and how many people are interested in your product or service.
Collect information and offer insight — Whenever someone fills out the conversion form on your page, you’ll get information about your leads and customers. This can be used to determine what group of people is most likely to convert, how well your advertisements are working, and how to structure any future ads and marketing strategies. You get valuable information in exchange for a valuable offer from your business to your new customer.
Sharable content — If you truly have a great product and a valuable offer, there’s a chance that any satisfied customers will share your page with more potential customers. If they have a direct link to share where you can collect their information and see a click turn into a lead, all the better.
Landing pages are underused but are one of the most successful ways to generate leads and customers. The more pages you have, the better, as you can target each page to a unique audience, showing them what they want to see and providing a relevant offer.
If you’re interested in learning more about landing pages and want to see what Keychain Social can do for your business, click the link below to schedule a time to speak with a member of our client success team.